Howdy! I'm Betty Jean Bell. Welcome to Being Badass.

I help women relax about food and their bodies. You’ll discover self-accepting mindsets, health-changing habits, and how to shop for safer products you can trust + simple ways you can share what you’ve learned with the people you love.

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Download The FREE
"Love The Body You Have, Get The Body You Want" Checklist. 😍

Decode your body + reduce overeating & inflammation. Learn how to get results while loving yourself every step of the way.

Just tell me where to send it:

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Badass Community

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When you love the body you have, you’ll get the body you want. If you’re ready for a spiritually-centered, self-loving approach to your body and life — join us. 

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Safer Product Recommendations

What water filters, air filters, supplements, inflammation tests, books, foods, and coffee do I use? 

Find out every product I use and recommend to my clients here.

Beauty Like A Badass

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I was already eating an anti-inflammatory diet, but I wasn’t losing weight. 

When I added water filters and Beautycounter to my life, I lost 6 dress sizes + 4% (toxic) body fat. Find out WTF I’m talking about here.

Subscribe to get my “Safer Beauty Shopping Guide here. Just enter your name + email:

About Betty Jean Bell

what inflammation does to your body

For 20 years, I was sick. I am living proof that you can heal and create a life you love. My work is to inspire you into belief and action. 

Client Success Story: Cathy S.

“I’ve lost over 70 pounds but I don’t know exactly how much because I don’t weight myself anymore. 

On the left, I was a size 18. On the right, I’m a size 4! 

And I’ve maintained it for over 2 years!”

cathy-champion

Client Success Story: Ava B.

“I’ve lost 36 pounds and I have a noticeable weight and inflammation decrease.

The feel energetic and happy! 

No more mood swings!”

Curious About Becoming A Health Coach?

A lot of folks write in asking me about how I started and build my health coaching and wellness business. Some folks also ask me about my experience attending IIN (Institute of Integrative Nutrition). 

I wrote an ENORMOUS free guide answering ALL the most common questions I get about my health and wellness business + attending IIN. You can grab it free right here:

my honest review of iin

Get the FREE Health Coach Like A Badass Starter Guide

I’ll also send you my IIN Curriculum Guide + Tuition Discount.

Just enter your name + email here:

Betty Jean helps successful women stop overeating every single day on Instagram.
Join the Being Badass Community with #BeingBadass.

  • GIVEAWAY: Read below for how to WIN. 🎉 I ❤️the Being Badass Family!
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To show my love for you + to help live a safer, healthier life, I’m going to be doing giveaways on a regular basis.
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From safer personal care and beauty products, to Being Badass apparel, to Being Badass courses and programs… I’m excited to have a chance to gift you and the Badass Family occasionally!
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For our first giveaway, I’m gifting ONE lucky person my favorite favorite favorite safer face wash: the Beautycounter Charcoal Cleansing Bar.
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I’ve been using this on my skin every day since 2016. It leaves my face feeling clean and moisturized, not tight and dry.
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It includes activated charcoal for detoxing the pores, witch hazel for toning the pores, and green tea extract as a daily antioxidant to protect against the free radicals that cause aging.
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I freaking love this stuff and think you will, too.
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To enter:
1) like this pic
2) tag 2 friends and tell them why they should also enter
3) be sure you are following me @beingbadass to be eligible to win!
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That’s it!
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I’ll select ONE winners at random from eligible entries!
US only, 18 or older, Instagram is not associated with this giveaway in any way.
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#BJBsbeautycounter
  • Own what God gave you, girl. Allow yourself to release the programming that confused you into believing you aren’t beautiful until you are a certain size, weight, or aesthetic.
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You are a glorious, badass goddess, right here and now.
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I’m not the “perfect weight.”
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I was “muffin toppin’” right out of my jeans and this bathing suit at this photoshoot.
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(That’s “bubbling-over curvaciousness” is part of what made this shot so dang feminine.”)
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We are all gonna have different seasons in our bodies....
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thinner, larger, stronger, weaker, sicker, healthier.
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Life is all about cycles, baby.
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You’re nervous on a roller coaster when it’s going up, and exhilarated when it’s rushing down the hill.
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Different feels for different times.
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And so it is with our bodies.
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There is no “perfection,” no “arriving.”
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Are you gonna let yourself enjoy the ride?
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I hope so.
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And to help you enjoy your glorious self today, I released a new video on YouTube today: How I Do My Makeup for Photoshoots!!
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If you are digging all the looks I created with my makeup for all the photos you’re seeing right now, I filmed myself doing my makeup the night of the photoshoot!
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I also show you exactly what safer products I’m using so I stay HEALED while dressing up feeling HAPPY + HOT 🤣
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You can watch me do my makeup before the shoot and get all my safer product recommendations at the LINK IN BIO
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While you’re there, grab the free “Love The Body You Have, Get The Body You Want Checklist.”
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It’s the exact steps I followed to...
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- Stop overeating.
- Reduce Inflammation.
- Relax about food and my body
- AND FINALLY GET RESULTS.
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It’s the roadmap to allowing yourself to feel “Happy, Hot + Healed,” gorgeous!
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(Don’t forget: you’re already hot!!!!) 🔥 😘
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LINK IN BIO
  • What is ONE self-appreciating thing you will practice thinking about yourself today?⠀
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You are limited only by your thoughts, gorgeous.⠀
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Our experience of our world is our own.⠀
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10 different people can be at a place doing something yet each and every one of them will have a different experience of that place and what was happening.⠀
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Since our experience is dictated through the lens of our own thoughts, this means that we can shape our realities with our thoughts.⠀
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When you expect good things, good things tend to happen.⠀
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When we see ourselves with love, we tend to love and accept - even enjoy - ourselves exactly where we are.⠀
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Our thoughts are everything.⠀
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If you’d like support shifting your mind to see yourself with love and acceptance, check out the⠀
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“Love The Body You Have, Get The Body You Want” Checklist at the link in my bio.⠀
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It’s free, gorgeous!⠀
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What is ONE self-appreciating thing you will practice thinking about yourself today?⠀
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Answer in the comments! 😘
  • Thank you, “Beautycounter Red” lipstick, for pushing me outside my comfort zone and for looking so fucking amazing on me.⠀
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I didn’t have the courage to wear red lipstick before.⠀
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I felt like I “stuck out too much” or that “people were staring” or that I would “look stupid” or that I “wasn’t pretty enough to wear a bold red lipstick.”⠀
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Then I met you.⠀
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The first time I put you on, I was uncomfortable.⠀
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Honestly.⠀
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Not because YOU were uncomfortable...⠀
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HELL NO!⠀
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You feel like moisturizing lip butter!⠀
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My lips don’t feel like they are covered in plastic paint and could crack at any moment.⠀
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No, you feel like a dream but, more importantly...⠀
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I can’t believe how you stay on while I drink coffee and water and eat all day but you DON’T have any of those toxic “24 hour wear” chemicals full of heavy metals and other stuff that could mess with my health.⠀
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No, the reason I felt uncomfortable the first time I put you on is because you were BRIGHT.⠀
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And with YOU shining that bright, I couldn’t hide anymore.⠀
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When I put you on, I know the world will see me...⠀
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And honestly, that was really scary at first.⠀
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So, I just tried you on at home, alone, when no one was looking.⠀
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I’d put you on and do my hair and then wear my pajamas all day.⠀
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I’d feel gorgeous working from home where no one could see...⠀
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But I could see.⠀
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More importantly, I could FEEL you.⠀
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And that would help me feel ME.⠀
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And then I’d see my reflection in the mirror and my first reaction would be “whoa! I’m scared!”⠀
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Then my next REAL reaction - the one my heart would say to me - would be, “girl... you look GOOOOOD! Enjoy it! Play! No ones watching anyway!”⠀
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So I’d enjoy it.⠀
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Secretly.⠀
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I’d feel gorgeous and girlie walking around in my lipstick and underwear - feeling like a total badass - with no one watching.⠀
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But after a while, I found myself feeling more REAL...⠀
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SAFE....⠀
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Realizing...⠀
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“I AM Gorgeous!⠀
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I look GREAT in red...⠀
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What would happen if I just stop being afraid?”⠀
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Now I wear red almost every day.⠀
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Get your red at the Beautycounter link in my bio or shop w/ your fav consultant & wear red w/ me!
  • When you were born, you weren't afraid.
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You came into this world open and ready.
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Life was (and is) a joy.
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But somewhere along the line, someone told you "you weren't right..."
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"you weren't pretty..."
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"don't overshadow the others..."
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"don't be too loud..."
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"don't be too pretty..."
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"don't be too fat..."
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"don't be too thin..."
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"she's prettier than you..."
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"she's uglier than you..."
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"they're more talented than you..."
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"you're more talented than the others..."
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they didn't mean to....
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but they told you a lie.
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The lie is that "we are separate"...
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...that “we have to learn to be enough...”
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...that others are better or worse than you...
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...that you must not shine the way you'd like....
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the way your heart and spirit are asking you to shine.
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babe - I'm here to tell you to SHINE.
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Send those people and experiences in your past love then let the lie go.
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Those experiences
those words
they aren't who you are.
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only YOU know who you are...
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what's in your heart.
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and you came here to feel GOOD...
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to SHINE...
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to ENJOY being a girl (or a boy!).
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you don't need to
"know how to do makeup..."
"know how to do hair..."
"know how to dress well..."
“know how to photo well...”
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you just need to be open and willing to PLAY...
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to experiment...
to feel good...
to enjoy yourself...
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and to find what works for you.
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If you need help finding what works for you so you can feel GOOD in your body and have the confidence, energy, and health to SHINE BRIGHTLY into the world...
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then grab my FREE "Love The Body You Have, Get The Body You Want Checklist" at the link in my bio.
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I see you, sister.
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Do YOU see YOU?
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Shine,
BJB