I help highly-committed, badass entrepreneurial women make self-love + self-care a doable daily habit.

The hard part isn't knowing "what" to do... it's doing it.

In Being Badass Academy, you not only learn WHAT to do to reduce overeating & inflammation while loving yourself every step of the way… 

You are never alone to implement and DO your habits again.

In this application-only program, we only work with women who are ready to commit to learning how to make self-love + self-care a doable daily habit.

This is not for “toe-dippers.” Are you ready for a real, self-loving change?

being badass member testimonial

“BJB... you are the most awesome coach I've ever had!"
- Joei Gallo, Being Badass Academy family member

When you love the body you have, you get the body you want.

If you’re looking to transform how you see and feel in your body during next 12 month…

…while surrounding yourself with brilliant, successful, uplifting, committed women… 

…and without the usual “eat less, workout more” B.S.

…Then I created Being Badass Academy just for you.

kelly testimonial

"You are the sum of the 5 people you spend the most time with... Choose wisely."

I Created Being Badass Academy To Help You...


See your body with love and enjoy being in your body.


Relax about food and your body.


Master your habits + body so you’re less likely to overeat or stress.


Surround yourself with successful women who are making time for their businesses, their families, and themselves — just like you!

"I love having the backup posse in addition to YOU.

I truly feel like I am a part of something magical, that if I don't show up, people will notice, because they will! I feel accountable to our group for both my and their growth."

J.E. - Being Badass Academy Member

Studies show it takes an average of 66 days to make a single habit automatic.

The range of time it took participants in the study to successfully practice a SINGLE simple habit – like remembering to drink a glass of water when you wake up – until it was automatic ranged from 18 days to 254 days.

Did you catch that? ONE habit took some people 254 days of daily practice until it was automatic.

The study noted that these numbers did NOT include consideration of complex emotional habits like learning how to stop overeating or overcoming a sugar addiction.

What does that mean for you?

In Being Badass Academy, the program is designed to make it easy for you shift ONE HABIT at a time over the long-term until it’s automatic.

See The Results of Being Badass Academy Members


I’ve lost over 70 pounds. On the left, I was a size 18. On the right, I’m a size 4! And I’ve maintained it for over 2 years! Now my family is losing weight, too, AND I started doing work I LOVE.” – Cathy Schwanke 

It had been so long since she felt good in her body that she had “resigned” to the thought, “this is just how I am now and I just have to deal with this body”⠀

But when she started using the techniques you learn in Being Badass Academy, all that started to change.⠀

  • She started noticing, interrupting, and reprogramming her negative thoughts about herself and others.
  • She made a daily practice of finding something beautiful about EVERYONE she met, including herself.
  • But most of all, she decided to make her health her top priority, no exceptions.

"The Healing is in the Hangout." - BJB

cathy testimonial

Who is Being Badass Academy For?

"Participating in the Academy requires an open mind and some intrinsic desire for real and lasting change... it isn't for everyone."

G.C. - Being Badass Academy Member

Do You Qualify?

If you answer ‘Yes’ to two or more of the questions below, then there’s a good chance you are a match for Being Badass Academy.

  1. Are you 100% done with trying to “go it alone” doing DIY books and programs and failing to get yourself to cook, move/rest, sleep, meditate, or make time for yourself regularly?

  2. Do you see value in having daily group online video meet-ups with your coach and peers?

  3. Do you see the value in having participation requirements for the program to keep yourself committed in service to yourself and your peers?

  4. Have you tried hiring nutritionists, coaches, and other programs separately but couldn’t make them work together for you?

  5. Do you have the resources to spend $7,000* on a year long (12 month) transformation program? (Tuition savings + payment plans are available.)

  6. Are you available for most of our daily hangouts at the following times?

    Participation Requirements:
    1 – Must be available for Morning Meditation.
    2 – Must attend a minimum of 3 live events per week.

    Our Weekly Recurring Events:

    • Morning Meditation (Includes bonus Group Coaching, + Angel Card Reading): Monday-Friday at 7:15am CST
    • Wednesday Group Coaching: Wednesdays at 12pm CST
    • Group EFT (Emotional Freedom Technique) “Tapping”: Wednesdays at 2pm CST
    • Saturday Meal Prep Party: Saturdays at 2:30pm CST

"Nothing I've found is as interactive as BBA. There is SO much support, which makes it unique. I also believe that makes it so that participants can be more successful, so long as they are 100% committed to the program and themselves."

J.E. - Being Badass Academy Member

If you answered “yes” to 2 or more of the questions above and you’d like to apply to join Being Badass Academy, then click the button below and let’s get you started, Gorgeous!

joei testimonial

Client Success Story: Ava B.

“I’ve lost 36 pounds and I have a noticeable weight and inflammation decrease.

The feel energetic and happy! 

No more mood swings!”

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